Desktop Web
Product Designer
2023
Shortly following the launch of our latest product and the completion of our quarterly planning, our team encountered a significant challenge in the form of workforce reductions, leading to a reevaluation and realignment of our strategic priorities.
Our revised objective was to increase 4 week retention by 10% within 3 months.
Our original goal was to double Starter’s Week 4 retention rate from 10% to 20%.
After all of our updates, we ended up 2.5x-ing it with a new baseline of 25%!
