Thinkific

Conducting generative research study and A/B testing solutions to increase engagement with integrations.

Platform

Desktop Web

Role

Product Designer

Year

2021

Challenge

Thinkific released a new App Store in May 2021, but people were not installing apps during their course creation phase, and we didn’t know why.

I conducted a study with a senior UX researcher to uncover why course creators waited until after releasing their courses to install apps and leveraged the results to develop new UI solutions.

Results

New designs brought us more than half an increase in app downloads. In fact, it exceeded our expectations, and the average was 2-3 apps per creator when we aimed for at least 1.

New designs brought us more than half an increase in app downloads.

In fact, it exceeded our expectations, and the average was 2-3 apps per creator when we aimed for at least 1.

New designs brought us more than half an increase in app downloads. In fact, it exceeded our expectations, and the average was 2-3 apps per creator when we aimed for at least 1.

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jevteeva.ux@gmail.com